Corporate social responsibility policy
Coca-Cola has policies outlined in social responsibility and good corporate governance. Corporate social responsibility has been viewed narrowly by some people as giving back to the society in Coca-Cola it is different. Giving such a narrow definition to corporate social responsibility carries the risk of treating corporate social responsibility as a negative constraint to the resources of the organization, which are usually scarce and hard to come by. Coca-Cola has been in the forefront in giving back to the society the African market.
This has been demonstrated by the Company sponsoring sport events as well as sponsoring environmental programs. Corporate social responsibility therefore if utilized well can greatly contribute to the improvement of performance and productivity and Coca-Cola has greatly benefited from this, in its penetration of the African market. On its part, strategic thinking serves to prepare the organisation to face the future, which is usually uncertain, and only the organisation that utilises analytical tools to its advantage emerges victorious even in the advent of uncertainty in the market.
(Trott, 2005). Considering the usually unstable political environment in most African countries, the Company has had to strategically plan for turbulent political environment, which negatively affects business performance. It is worth noting that, today’s technological advances in terms of information technology as well as the advent of globalization have had an influence on how organizations perform in the market.
Modern business organizations such as retailing businesses are faced with the challenge of competing in crowded markets. Any modern business must keep in step with new business trends. Any modern business keen on remaining on business must keep on reinventing itself in terms of product and service development. Actually every move, investment, risks or decision Coca-Cola makes is based on informed intelligence. Modern businesses have their key source of intelligence as the research tools at their disposal.
Any modern business, which fails to engage in corporate social responsibility before making key managerial decisions, is bound to fail. Therefore, there is a need for good corporate social responsibility towards the customer, given the fact that the organization products or services are made for the consumption of the customers/public and in the event whereby the customer fails to consume the products, there is the danger of the organisation becoming irrelevant or redundant because it would no longer need to carry out any more production.
This has been demonstrated by the Company sponsoring sport events as well as sponsoring environmental programs. Corporate social responsibility therefore if utilized well can greatly contribute to the improvement of performance and productivity and Coca-Cola has greatly benefited from this, in its penetration of the African market. On its part, strategic thinking serves to prepare the organisation to face the future, which is usually uncertain, and only the organisation that utilises analytical tools to its advantage emerges victorious even in the advent of uncertainty in the market.
(Trott, 2005). Considering the usually unstable political environment in most African countries, the Company has had to strategically plan for turbulent political environment, which negatively affects business performance. It is worth noting that, today’s technological advances in terms of information technology as well as the advent of globalization have had an influence on how organizations perform in the market.
Modern business organizations such as retailing businesses are faced with the challenge of competing in crowded markets. Any modern business must keep in step with new business trends. Any modern business keen on remaining on business must keep on reinventing itself in terms of product and service development. Actually every move, investment, risks or decision Coca-Cola makes is based on informed intelligence. Modern businesses have their key source of intelligence as the research tools at their disposal.
Any modern business, which fails to engage in corporate social responsibility before making key managerial decisions, is bound to fail. Therefore, there is a need for good corporate social responsibility towards the customer, given the fact that the organization products or services are made for the consumption of the customers/public and in the event whereby the customer fails to consume the products, there is the danger of the organisation becoming irrelevant or redundant because it would no longer need to carry out any more production.
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